Aries in Stillness
Sharon Rachel

When one thinks of sensual femininity, the natural, the delicate, the colourful and the creative, and above all, the whimsical charm synonymous with English design and creativity, sharon rachel kashden comes to mind as the driving force that is behind some of the most successful design projects in the last twenty years.
Sharon-rachel studied at Central Saint Martins and The London College of Fashion, focusing on fashion, product design and marketing – the ultimate combination of creative talent and brilliant business savvy.

Creative Process

Colour is key. It provides the starting point from which her projects have developed and grown to become the huge success they are. She believes good design is a combination of the constrained and the wild.

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Influences

An eclectic range of artists, cultural movements and periods throughout history have all played a part in influencing her creative career and its progression. Sharon’s parents are antique dealers, so art and antiques, especially the French and Italian designers and artists, shaped her unique sense of the aesthetic from a young age. Moving on to immersing herself in the work of Elsa Schiaparelli and drawing inspiration from the great fashion designer; as well as the 1950s whimsical, texture and fabric, and above all nature and flowers; sharon-rachel unique aesthetic always tells a tale.

The latest focus is with interior design, working in an organic way; the concept evolves around the way her clients wish to be in their homes. Her clients are primarily based in London and Somerset.

Assignments
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Penhaligon’s

Sharon-rachel was commissioned by Penhaligon’s to create a range of fantasditcial animals hatboxes. Packaging and wildlife illustrations created. These charming characters featured for the quintessentially English brand’s christmas celebration gifts ‘The Butterfly Fish’; ‘Dancing Unicorns’; ‘Pegasus Flying’ and ‘Beatle Traffic’ prints were playfully born (a depiction of the infamous Beatle cars on the streets of London).

Simon Waterson – fit kit

Simon Waterson; the personal trainer for action actors. He famously has worked with Daniel Craig and Pierce Brosnan, Halle Berry on the 007 film sets and more recently Benedict Cumberbatch. Simons brief was to realised a concept of fitness,on the go. The finished product was a portable fitness kit for his jet set clients to travel with. The Fit Kit was born, Branding, illustration, bag and fitness tools was designed and successfully manufactured for Watersons brief, In what was to be the first of its kind in a ground-breaking product that was used worldwide.

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Stockists included:
Selfridges, Harvey Nichols, Fenwicks of bond street
Saks Fifth Avenue, Barney’s, Fred Segal
Graham & Green and other independents

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Brief and Sassy

As with all good stories, especially those of artists and designers, sharon-rachel’s path is full of twists and turns, which provide the background for her adventures into the world of fashion and beauty.

Whilst working for clients, she spent the majority of her time in China and Hong Kong, getting product lines she had designed – made and distributed. Disillusioned by massive manufacturing machine that is much of East Asia, on holiday to Tuscany; and the rest is history. Having fallen in love with the city of Florence she then spent lots of her time in Italy finding a way to work on her own collection this resulted in the development of her super-successful cosmetic and travel bags range: Brief & Sassy. Using the finest Italian leather in exquisite candy colours: silver, lime green, lilac and pink – truly good enough to eat, certainly to wear – these works were a great a hit with the style press and international luxury stores alike.

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Press coverage publications:
ELLE magazine, Cosmopolitan, glamour,
The times style magazine, ES magazine, The independent
to name a few.

Brief and Sassy

As with all good stories, especially those of artists and designers, sharon-rachel’s path is full of twists and turns, which provide the background for her adventures into the world of fashion and beauty.

Whilst working for clients, she spent the majority of her time in China and Hong Kong, getting product lines she had designed – made and distributed. Disillusioned by massive manufacturing machine that is much of East Asia, on holiday to Tuscany; and the rest is history. Having fallen in love with the city of Florence she then spent lots of her time in Italy finding a way to work on her own collection this resulted in the development of her super-successful cosmetic and travel bags range: Brief & Sassy. Using the finest Italian leather in exquisite candy colours: silver, lime green, lilac and pink – truly good enough to eat, certainly to wear – these works were a great a hit with the style press and international luxury stores alike.

Aries Website Images3

Stockists included:
Selfridges, Harvey Nichols, Fenwicks of bond street
Saks Fifth Avenue, Barney’s, Fred Segal
Graham & Green and other independents

Aries Website Images5

Press coverage publications:
ELLE magazine, Cosmopolitan, glamour,
The times style magazine, ES magazine, The independent
to name a few.

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Contact Sharon Rachel